Deliver world-class hospitality with the team you already have.

Map your team, coach every interaction with Guest Whisperer, and see the improvement in 90 days or less.

At least three actionable insights in week one.

Guest Whisperer

Your team always knows what to say.

A quiet screen on your floor. It shows the right sentence for the moment happening right now: an arrival, a farewell, a guest who needs a little more care.

Try it live. Free

How it works?

In three steps. Better customer experiences in 90 days.

01Test

Your team takes the test.

Every team member takes a 5-minute test. Instantly, the team leader receives a Team Map showing where every person is already shining.

Map my team

02Train

Coach every interaction.

HomeHospitality companionGuest WhispererDemo

SOSTake the tour

We have been expecting you.

Smile first, then use their name.

Tap for a new phrase

I used this phraseMomentsJourneys

Afternoon · Cloudy 19°BO · BEES

Guest Whisperer sits on the floor with your team. A guest arrives, and the sentence is already there. One a day changes a person. Ten a day changes a company.

Try the Guest Whisperer now

03Track

Prove the improvement.

After 90 days, run the test again with your team and compare the results. Watch the dots move toward the centre and measure the impact on your customer experience.

Day 1

Day 90

+14% customer satisfaction

Teams trained by School for Butlers and Hospitality:

Mercedes-BenzMcDonald'sRitz-Carlton Yacht CollectionBanque de LuxembourgNetJets

See Move the Dot in action

Get the book.
Keep the system in your pocket.

Move the Dot is a small paperback reference, the size of a jacket pocket. It is not a book you read once, it is a compendium you keep nearby: on your desk, behind the bar, in the staff room.

Every profile has its own pages. Your strengths, your pitfalls, your growth direction, ready whenever you need them. Look up a colleague before a difficult conversation. Check your own next step before a shift. This is how the system stays alive on the floor, long after the training day.

Fits in a jacket pocket · every profile has its own pages · write-in page for your own scores

Available December 2026. Pre-order now to be among the first to receive it.

Pre-order the book

Frequently asked questions

Fair questions.
Clear answers.

Move the Dot is designed for the real world, with real colleagues and real customers. Here are the questions we would ask too.

Will this make our people sound scripted or less authentic?

Not at all. Think of a news anchor. They read from a teleprompter, but they never sound robotic, because the words are there to support them, not to replace them. Or a keynote speaker on stage: they glance at the monitor on the floor, take the line, and make it their own. Guest Whisperer works the same way. It is not a script you read out loud. It is a gentle prompt that helps a colleague find the right words at the right moment. One better phrase can change a conversation. A whole team using it can change an organization.

Will colleagues really use this on the floor?

Guest Whisperer is not designed to keep colleagues looking at a screen. It is there for the moments when they need a quick idea, before an interaction, between customers, or when something difficult happens. The goal is simple: less hesitation and more confidence when it matters. We currently have pilots running with a number of our customers, and the results are very promising: colleagues reach for the right phrase at the right moment, and managers report a noticeable difference.

What exactly does Move the Dot measure?

Move the Dot identifies where each colleague already creates the most value for the customer and where there is room to become even better. We build on the strengths that are already there and develop the areas that can make the biggest difference. Small improvements in the right place are exactly the kind customers notice.

How do we know it works?

You do not, until you try it. That is why we offer a 7-day free trial, so you can put Move the Dot in the hands of your team and see how they respond in the real world. No presentation can tell you as much as watching your own people use it. We tested it thoroughly with real teams before launch and saw great results, and we are confident you will see the same.

What if my team just taps and does not actually use the phrases?

A tap alone is never proof of better service, and we do not treat it that way. What matters is whether behaviour begins to change, whether managers notice it and whether customers start reflecting it in feedback, reviews and everyday interactions. Our live training and follow-up can reinforce that behaviour on the floor, so the technology and the human coaching work together.

Use cases

Wherever people meet customers.

Move the Dot works wherever a conversation with a customer happens: reception desks, sales calls, contact centres, shop floors and service counters. The same method, adapted to the place where your people actually work.

Where do your people meet customers?

Real estateAutomotive dealershipsBanking & financial servicesInsuranceEducation & universitiesPublic services & municipalitiesBeauty, wellness & spasFitness & leisureEvents & venuesSenior living & care homesPharmaciesTelecomUtilitiesProperty managementCoworking & serviced officesMuseums, attractions & theme parksMembership clubs & private clubs

The annual Certified sticker, for the whole team.

Get certified

The Move the Dot Pin. Never bought. Always earned.

When a colleague reaches the centre of the model and stays there for at least three months, they earn the Move the Dot Pin, worn on the uniform like the great honors of hospitality.

The pin carries a year, and it is revalidated annually. It is never bought. It is measured.

Each year, the whole organization can get certified. When the team meets the standard together, the company receives the Certified sticker to display at the entrance, so every guest knows they are welcomed by a certified team.

We envision certification as a worldwide standard, so that customers of the future know they will receive great service the moment they see the pin or the sticker anywhere in the world.

Ask us about certification for your team.

Find your dot. Free